When an event is being live streamed, a single buffering event can cause up to 40% of viewers to lose interest and switch to something else. Even if it just buffers for a very short period of time.
This is a problem to avoid, especially when hosting an important meeting such as an AGM or an IR event. Less attendance means less engagement, which is bad news for any company looking to engage their shareholders.
One of the ways lagging and buffering issues can be reduced is by streaming a low latency broadcast. Below we outline some of the ways your company can achieve this.
So, what is a low latency broadcast?
Latency is the delay between when an image is captured on your camera and when viewers see it on their screens. With live content, you want the lowest possible latency. The industry ideal is widely considered to be a 10 second delay between the actual live action and what is happening on screen.
There are a number of ways for businesses to achieve low latency. On a basic level, this includes ensuring you have a stable internet connection and high internet bandwidth, keeping the video file size as small as possible, staying close to the internet source, picking the right encoder and choosing the right streaming protocol.
Working with a specialist AGM provider like Lumi, can help reduce your latency worries, meaning your business can focus on engaging with shareholders.
Why low latency matters for AGMs and important meetings
It’s important everyone is as engaged as possible in meetings, and if the video buffers or becomes mismatched engagement will suffer. The worst case scenario is that the attendees leave altogether.
Low latency is crucial when votes are being put through – as attendees don’t want to miss their chance to vote in live meetings. If the timings are off, this is a real possibility.