When mobile devices are used in real-time research, immediate, instinctive responses can be collated, achieving more truthful insight.

Measuring emotion is no longer solely the domain of desktops, or laptops for that matter.

Return on investment and gathering insight from event audiences are key factors in the success of an event.

Despite the anemic growth that has characterized the Western world since the economic collapse of 2008, at least one market has not slowed for a moment – the mobile market.