was recently training a new member of staff on the benefits of interaction at company conferences. During one of our induction sessions they asked me a simple question,

Ask anyone I work with and they will tell you I am a walking testimonial for Salesforce! I am a huge advocate for not just their apps and products (of which we use PLENTY) but also the company. They are inspiring, innovative, philanthropic, progressive (the list..

Yesterday I sat through an impassioned internal meeting update on marketing strategy with colleagues from across Europe and North America.  Debate raged and a variety of opinions were aired during the one hour session. Yet I was alone in a coffee shop and only one..

As business trips go – Rio in August 2016 is not a bad destination or dateline. Although I know very well that Team Lumi has been working hard out there, I couldn’t help but feel some envy when I saw this photo of them soaking up the atmosphere.

Lumi at the Heart of the Debate – on Live TV

What more could we ask for? When Lumi technology was chosen to measure the very pulse of the nation on the eve of the referendum, the excitement was enough to make us forget about leave or remain all together – or for 90..

So it’s THE water-cooler conversation in workplaces, homes, pubs and schools in the UK right now (Even my 6 year-old left for school this morning dressed in the colours of her favourite flags).

According to Randle Stonier from Adding Value, WiFi is no longer an optional perk you may or may not offer at your next event. I fully agree with this. I know that WiFi and the access thereto from venues has been a prominent discussion point in the past year and..

Here’s a question everyone in the market research industry should be thinking about: Why has mobile been relatively slow to take off within the market research industry? In contrast, mobile is transforming the meetings and events industry at a rate of knots.

Market research has had an interesting decade. New technologies and techniques have given everyone the opportunity to capture more data with explicit and implicit questions. This has opened a door of possibilities for survey tool owners. But to take advantage of the 

As meeting, event and insight gathering experts, we’ve helped clients craft a lot of surveys over our 23 years. Below are a few tips we’ve learned along the way that will help you maximize effectiveness and ultimately gain the insight you require out of your event..