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4 Ways Market Researchers Can Optimize Survey Design

4 Ways Market Researchers Can Optimize Survey Design

Market research has had an interesting decade. New technologies and techniques have given everyone the opportunity to capture more data with explicit and implicit questions. This has opened a door of possibilities for survey tool owners. But to take advantage of the 

By: Shaima Abdelmageed
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6 Tips for Crafting the Perfect Event Survey

6 Tips for Crafting the Perfect Event Survey

As meeting, event and insight gathering experts, we’ve helped clients craft a lot of surveys over our 23 years. Below are a few tips we’ve learned along the way that will help you maximize effectiveness and ultimately gain the insight you require out of your event..

By: Hannah Kaeter
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Event Trend: What Event Planners Need To Do In 2015

Event Trend: What Event Planners Need To Do In 2015

There is a rising trend in entertainment and events that every event manager should be taking advantage of. While the core desire fueling the event trend is timeless, new technology is bringing new ways to capture people’s attention and provide a unique experience...

By: Ben Nesvig
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Toward 2015: 3 Reasons Why Enterprise Meetings Will Go Mobile

Toward 2015: 3 Reasons Why Enterprise Meetings Will Go Mobile

The term ‘perfect storm’ is the perfect expression to describe what we’re currently witnessing in the enterprise meeting and event space. As we sign off on 2014 and gear up for 2015, saying that mobile is everywhere in the enterprise would be an understatement. If..

By: Jeff Epstein
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